Primaflow F&P launches exclusive Fires & Stoves Rewards programme

Thursday 7th November 2019, 13:57

Primaflow F&P has unveiled a pioneering Fire Rewards scheme, designed exclusively for fires and stoves retailers. From 1st October until 31st March 2020, participating retailers can claim points for every 1 pound spent on fire and stove products, which will accumulate for redemption against more than 70 high quality reward items.

 The initiative - which is open to all Primaflow F&P's fires and stoves customers nationwide - covers the wholesaler's range of more than 1,000 products, comprising gas and electric fires, solid fuel stoves, surrounds, hearths, mantels and accessories, from brands such as Dimplex, Valor and Flavel.

Primaflow F&P's Head of Marketing Tim Ramsey explains that the scheme is just one part of the wholesaler's mission to 'simply deliver more' to retailers:

"We know that fires and stoves retailers require specialist materials and initiatives - and we strive to fine tune our customer proposition continually in order to deliver this. To this end, we recently separated our 100-page master catalogue into four distinct brochures, enabling retailers to show their customers only those brands available in their individual showroom. We have additionally updated our website to show list price, Customer Buy price and stock availability at a glance, streamlining transactions considerably for fires and stoves retailers.

"The Fire Rewards initiative also forms part of this, enabling retailers to treat themselves to a little 'extra'. Our annual all-merchant Rewards scheme is going from strength to strength, so we have taken the best elements of that and designed a bespoke programme for fires and stoves retailers, launched in time to coincide with peak end user buying season across the UK."

More than 70 rewards are available, with items structured in tiers and divided into three categories: Technology (with rewards such as iPads and TVs), Lifestyle (with items such as coffee machines and designer sunglasses) and Experiences (with rewards such as Michelin dining and luxury breaks). Participants gain access to a bespoke points tracker, with progression visible at a glance. Credits can be redeemed at any point - or saved for use against larger-scale rewards.

Eligible Primaflow F&P customers already registered for an existing Rewards scheme will be automatically enrolled into the fires and stoves initiative. Any customers wishing to enrol can do so for free by visiting or calling 01844 224 000.

Primaflow F&P supplies plumbing, heating and bathroom products to a nationwide network of independent merchant, retailer and showroom customers, with online ordering available 24/7. New customers can set-up an account by visiting