Why Clearance Matters for Merchants

Clearance Corner: Where Merchants Find Hidden Gems and High-Margin Wins

For merchants looking to strengthen local stock, boost margin, or deliver unbeatable value to trade customers, the Primaflow F&P Clearance section is one of the most strategically useful parts of the site. It’s fast-moving, varied, and often packed with opportunities that simply don’t appear in standard ranges.

Clearance isn’t curated around a theme, a season, or a sponsored promotion. Instead, it’s where discontinued lines, end-of-range products, and limited residual batches land — creating a constantly shifting marketplace of high-quality products at exceptional prices. For merchants, that’s exactly where the “hidden gems” are found.

Why Clearance Matters for Merchants

1. Margin-Driving Stock
Clearance pricing often delivers some of the strongest margin potential in the entire catalogue. Picking up recognised brands or popular SKUs at reduced rates gives you the ability to offer competitive local pricing while maintaining a healthy return.

2. Ideal for Opportunistic Branch Buys
Because the stock profile changes rapidly, checking Clearance regularly gives branches access to one-off opportunities:

• Overstocks
• End-of-line products
• Surplus distribution batches
• Seasonal sell-through items

Once they’re gone, they’re gone — which is exactly why merchants who check regularly tend to secure the best deals.

3. Perfect for Trade Customers Who Want Value Without Compromise
Maintenance teams, repair specialists, local installers, and budget-conscious builders rely on merchants to help them balance cost and quality. Clearance items allow you to cater for these customers with products that still meet performance expectations, but at a price point that wins more business.

4. Lower Risk, Higher Flexibility

Picking up clearance stock in small-to-medium quantities lets you:

• Experiment with product types
• Build out fast-turn local assortments
• Test new shapes, finishes, or formats without large capital outlay
• Support seasonal peaks without long-term commitment

For branches that closely monitor what sells locally, Clearance becomes a tactical lever.

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